Remove Accounts Remove Reorganization Remove Sales Funnel
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Hoping to Grow Your Ad Agency? Support Growth Goals With Existing Customers

Chief Executive

mergers, reorganizations). . So, when setting your growth goals for the year, you need to take both numbers (new revenue and attrition) into account. And because account executives serve as intermediaries between your agency and client roster, business growth will often hinge on their efforts. . They also need timelines.

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Don’t Turn Your Sales Team Loose Without a Strategy

Harvard Business Review

As a result, false positives and negative-value prospects littered the sales funnel, and about 75% of margins came from just 25% of the deals—almost all of which were managed-services contracts versus one-off “project” installations. Creating the right sales processes and incentives. It did this in a few ways.

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