Peter Winick

NOVEMBER 20, 2023

Nora explains how you need to tie activity to business outcomes and understand what action you want them to take next, moving them deeper into your content but not necessarily leading them into a sales funnel. Not all calls to action must lead into the sales funnel. Otherwise, they are likely to tune out.

Sales Funnel 297

Sales Funnel Sales Sales Marketing 297

AIHR

NOVEMBER 28, 2022

HRs role includes: Determining whether a PIP is appropriate for the situation Working with managers to create the PIP to prevent bias and achieve the best outcomes Guiding employees and managers throughout the process Regularly check that targets are being met, as PIP objectives should always include deadlines to ensure accountability.

Metrics 126

Metrics Sales Sales Implementation 126

Andrew Chen

DECEMBER 20, 2016

[Andrew: Paid marketing remains an integral part of many products’ acquisition channels, and one of the key metrics is Cost of Customer Acquisition, which is a nuanced calculation with lots of gotchas. Key Question #1: How long between your marketing/sales touch points and when someone becomes a customer?

SaaS 111

SaaS Sales Sales B2C 111

Peter Winick

MAY 4, 2023

Peter Winick This game right now, people are holding you accountable. Christina Wallace Another holding me accountable? And I think that kind of accountability and rhythm is one of the things I recommend to anyone who’s trying to establish themselves as a thought leader or just, you know, put content on a regular basis.

Sales Funnel 130

Sales Funnel Metrics Marketing Accounts 130