Peter Winick

NOVEMBER 20, 2023

Nora explains how you need to tie activity to business outcomes and understand what action you want them to take next, moving them deeper into your content but not necessarily leading them into a sales funnel. Not all calls to action must lead into the sales funnel. Otherwise, they are likely to tune out.

Sales Funnel 300

Sales Funnel Sales Sales Marketing 300

AIHR

NOVEMBER 28, 2022

HRs role includes: Determining whether a PIP is appropriate for the situation Working with managers to create the PIP to prevent bias and achieve the best outcomes Guiding employees and managers throughout the process Regularly check that targets are being met, as PIP objectives should always include deadlines to ensure accountability.

Metrics 126

Metrics Implementation Sales Sales 126

Andrew Chen

DECEMBER 20, 2016

[Andrew: Paid marketing remains an integral part of many products’ acquisition channels, and one of the key metrics is Cost of Customer Acquisition, which is a nuanced calculation with lots of gotchas. Key Question #1: How long between your marketing/sales touch points and when someone becomes a customer?

SaaS 111

SaaS Sales Sales B2C 111

Harvard Business Review

AUGUST 22, 2017

As a consequence, managers don’t have a clear sense of what is really driving sales in their business, while salespeople, who are inundated with dozens of metrics, get lost in the day-to-day noise. The challenge, of course, is to decide on the right metrics. Deconstruct Your Sales Funnel.

Metrics 14

Metrics Sales Sales Sales Funnel 14

Harvard Business Review

DECEMBER 15, 2015

As a result, false positives and negative-value prospects littered the sales funnel, and about 75% of margins came from just 25% of the deals—almost all of which were managed-services contracts versus one-off “project” installations. That’s also why a Deal Profile is a strategic issue as well as sales issue.

Sales 14

Sales Sales Hospitality Accounts Payable 14

Harvard Business Review

AUGUST 5, 2015

The AIDA model and its variants are the basis for sales funnels at many B2B firms. The typical funnel starts with a marketing-generated lead for a “suspect” that, after qualification, becomes a “prospect,” and then a customer through steps that are measured and managed.

B2B 15

B2B Sales Sales Sales Funnel 15

Peter Winick

MAY 4, 2023

Peter Winick This game right now, people are holding you accountable. Christina Wallace Another holding me accountable? And I think that kind of accountability and rhythm is one of the things I recommend to anyone who’s trying to establish themselves as a thought leader or just, you know, put content on a regular basis.

Sales Funnel 130

Sales Funnel Metrics Accounts Marketing 130