Harvard Business Review

NOVEMBER 20, 2018

I’ve been using the sales funnel for 28 years, my whole career. This year, I retired the funnel — threw it a party, gave it a gold watch, and congratulated it on its move to a condo in Florida. For another, the funnel fails to capture momentum. In 2015, a sales rep earned commission on everything they closed.

Sales Funnel 15

Sales Funnel Sales Sales B2C 15

Harvard Business Review

APRIL 20, 2016

Despite taking the faux-curmudgeonly attitude of an anthropologist exploring the strange world of business dudes — is a sales funnel really that much of a novelty? Dan Lyons’s book Disrupted is an often-delightful tour through startup culture, based on the author’s experience working at online marketing firm HubSpot.

Marketing 14

Marketing Sales Funnel Media Advertising 14

Harvard Business Review

AUGUST 5, 2015

The AIDA model and its variants are the basis for sales funnels at many B2B firms. The typical funnel starts with a marketing-generated lead for a “suspect” that, after qualification, becomes a “prospect,” and then a customer through steps that are measured and managed.

B2B 15

B2B Sales Sales Sales Funnel 15

Peter Winick

MAY 4, 2023

Peter Winick This game right now, people are holding you accountable. Christina Wallace Another holding me accountable? And I think that kind of accountability and rhythm is one of the things I recommend to anyone who’s trying to establish themselves as a thought leader or just, you know, put content on a regular basis.

Sales Funnel 130

Sales Funnel Metrics Accounts Marketing 130