Missing the Mark on A Project? Here's a Way to Get Back on Track.
UVA Darden
JANUARY 21, 2025
Our recent study, with Woonam Hwang of the University of Utah, sheds light on this important question by exploring the concept of managerial mental accounting and its impact on project outcomes. Consider a real estate developer planning to flip a house: the project begins with a well-defined budget and timeline.
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