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From Basketball to Books | Owen Sammarone

Peter Winick

An interview with Owen Sammarone about moving from basketball coach to book influencer. So going from college basketball coach to book influencer might not seem that odd. In addition, we can help you implement marketing, research, and sales. Give me like, how did this book thing happen? IT could become a business model.

Media 292
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Compassionate Accountability | Nate Regier

Peter Winick

An interview with Nate Regier about his newest book on merging accountability and compassion to create a healthy leadership culture. Accountability and compassion are often thought of as opposed concepts. Now that we know what Compassionate Accountability is, how can we practice it? Contact us for more information.

Accounts 130
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Writing a Book As an Extension of Your Business | Becky Robinson

Peter Winick

 Making your book a lifelong commitment. Have you ever thought about writing a book to codify what your business does, and what it stands for? And once you do, how long should you work to promote that book after it hits the shelves? Our conversation begins with the difficult topic of measuring the ROI of a business book.

Marketing 246
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How To Build Lasting Customer Relationships Using The Triple Fit Strategy

Eric Jacobson

“It’s time for companies to rethink their growth logic and strategy,” according to Christoph Senn and Mehak Gandhi , authors of the new book, Triple Fit Strategy: How To Build Lasting Customer Relationships And Boost Growth. He is also Codirector of the INSEAD Marketing & Sales Excellence Initiative (MSEI). They want partners.”

Sales 65
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Strengthening a Brand with a Book | Michael Tuggle

Peter Winick

An interview with Michael Tuggle about writing a book that enables challenger brands to break out. Michael discusses what it was like working with his partner for more than 6 months of writing, and another 12 months of editing, in order to bring their book to life. When writing a book don’t edit yourself as you go.

Marketing 130
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Simplified Sales Organizations Improve Customer & Employee Experience

AlignOrg

As organizations grow and evolve, commercial functions like sales and marketing often become too complex. When organizations acquire too many different companies or develop too many different products, the sales organization becomes a collection of specialists with incentive to push their own agenda. There was no new sales activity.

Sales 59
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All You Need To Know About Sales Incentive Programs In 2023

Vantage Circle

When it comes to sales incentive programs the first thought in your mind is monetary incentives. Let’s find out more about sales incentive programs and how to design and implement them to benefit your organization. What Is A Sales Incentive Program? Modern: Incentivisation is a part of the sales process.

Sales 93