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From Basketball to Books | Owen Sammarone

Peter Winick

An interview with Owen Sammarone about moving from basketball coach to book influencer. So going from college basketball coach to book influencer might not seem that odd. In addition, we can help you implement marketing, research, and sales. Give me like, how did this book thing happen? IT could become a business model.

Media 310
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Writing a Book As an Extension of Your Business | Becky Robinson

Peter Winick

 Making your book a lifelong commitment. Have you ever thought about writing a book to codify what your business does, and what it stands for? And once you do, how long should you work to promote that book after it hits the shelves? Our conversation begins with the difficult topic of measuring the ROI of a business book.

Marketing 246
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Compassionate Accountability | Nate Regier

Peter Winick

An interview with Nate Regier about his newest book on merging accountability and compassion to create a healthy leadership culture. Accountability and compassion are often thought of as opposed concepts. Now that we know what Compassionate Accountability is, how can we practice it? Contact us for more information.

Accounts 130
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Unlocking the ROI for Non-Fiction Authors

Peter Winick

AJ Marsden, an organizational psychologist and statistician, Josh Bernoff, author of Build a Better Business Book , Marissa Eigenbrood, President of Smith Publicity, Inc., They discuss the findings of their recent research into the Return on Investment of publishing a business book. And we realize there isn’t any.

ROI 49
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Unleashing Predictive Power| Eric Siegel

Peter Winick

In today’s podcast, Eric shares insights from his best-selling book, “Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die,” and his second book, “The AI Playbook.” In addition, we can help you implement marketing, research, and sales. Contact us for more information.

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Speak-Up Culture | Stephen “Shed” Shedletzky

Peter Winick

An interview with Stephen “Shed” Shedletzky about developing his own content, writing a book, and the future of Speak-Up Culture. Three Key Takeaways: · Business books are written for two reasons. Or you are so bad at it that you need to write a book to fix it. And is it worth it? Contact us for more information.

Marketing 313
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Strengthening a Brand with a Book | Michael Tuggle

Peter Winick

An interview with Michael Tuggle about writing a book that enables challenger brands to break out. Michael discusses what it was like working with his partner for more than 6 months of writing, and another 12 months of editing, in order to bring their book to life. When writing a book don’t edit yourself as you go.

Marketing 130