Accounts Assets Variable Costs 
Harvard Business Review
JUNE 14, 2016
These more “ intelligent assets ” read performance data, giving Cisco a detailed view of energy consumption — one that had not been available before. In the tech world, for example, energy is now the largest component of variable costs for running a datacenter. Some sectors have woken up already.
Harvard Business Review
AUGUST 3, 2018
For example, ostensibly, Facebook’s customers are its daily users (call them “asset units” for argument’s sake). Those outlays could be on soft avenues, such as customer acquisition, data breach and safety, regulatory fines, and product enhancement, or on hard assets, such as hardware, servers, and cellphone towers.
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