Remove Accounts Payable Remove ROI Remove White Paper
article thumbnail

Standing Up and Institutionalizing Thought Leadership | Bill Sherman

Peter Winick

Bill Sherman We need to set up our recruiting function or accounts payable. And you’ve got to be able to show the ROI from that. So if your idea is one convened in one big white paper, for example. Good luck, first of all, getting people to read that white paper. You know what that looks like?

Marketing 237