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What You Don’t Know About Sales Can Hurt Your Strategy

Harvard Business Review

But creating value also requires senior executives to get more serious and knowledgeable about performance-management issues in sales. Accounts payables accumulate during selling, and accounts receivables are largely determined by what’s sold, how fast, and at what price.

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Don’t Turn Your Sales Team Loose Without a Strategy

Harvard Business Review

To avoid this, some companies establish a Strategic Deal Profile — guidelines and parameters that its sales force can use in conversations with actual customers — and make it part of selling behaviors through performance management practices. For most firms, the biggest driver of cash out and cash in is the selling process.

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