Standing Up and Institutionalizing Thought Leadership | Bill Sherman
Peter Winick
DECEMBER 1, 2022
Narrowcasting (or point casting) your thought leadership to a niche group that can have the most impact can be a game changer, but those relationships can’t survive if they only exist on social media. Bill Sherman We need to set up our recruiting function or accounts payable. Annual white papers that are really stop the presses.
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