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Books, industry-specific magazine subscriptions, reference materials, audiobooks, and other business-related media. It’s possible to deduct depreciation as well, and this applies to furniture, equipment, and any other business asset that loses its value over time. Continuing education. Depreciation costs. Health and business insurance.
Narrowcasting (or point casting) your thought leadership to a niche group that can have the most impact can be a game changer, but those relationships can’t survive if they only exist on social media. Bill Sherman We need to set up our recruiting function or accountspayable. Someone has done that many, many, many times.
We trust our digital communication tools — social media, email, messaging. A cybercriminal might impersonate a CFO or CEO, and then send an email to accountspayable asking for a wire transfer, or to HR requesting a dump of employee tax information. What information is available about them on social media?
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