How Support Teams Can Improve Customer Retention
Help Scout Leadership
MAY 12, 2021
What is customer retention and how is it measured? Customer retention , then, is all the work you do to keep that customer coming back again and again. Plugging these numbers in to the formula, we get: (580-100)/500 x 100 = 96% retention. For a subscription business, this is a clear and simple metric.
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