Peter Winick

AUGUST 28, 2023

This partnership led to co-created white papers and other content that elevated organizational awareness while increasing their credibility. So these were research reports that we did lot their joint white papers. What what’s the recent engagement? Bill Sherman Oh, absolutely. Absolutely. Karthik Nagendra Yeah.

Engineering 130

Engineering Sales Sales Marketing 130

Chief Executive

DECEMBER 1, 2022

Ten or 20 or 40 strategic accounts drive 80 percent of revenues for most organizations,” says Dave Irwin, president of Polaris I/O, a B2B customer-retention software platform. If a white paper by marketing has never been sent to this customer, you can send it, boosting the relationship,” says David Keane, CEO of software provider Bigtincan.

Retention 98

Retention Travel Digital Transformation Software 98

Harvard Business Review

AUGUST 5, 2015

That is, core solution-selling and account-management skills still matter. Also playing important roles are events, white papers, and the seller’s website — activities that are typically part of marketing’s domain, not sales.

B2B 15

B2B Sales Sales Sales Funnel 15