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Customer Success vs. Account Management: Why Both Matter

Help Scout Leadership

When considering customer success and account management, it’s valuable to consider them as complementary teams rather than interchangeable groups or, worse, competitors. There are a few things that differentiate customer success from account management. What is account management? What is customer success?

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What’s the Difference between Territory Management and Account Management

LSA Global

A Strategic Guide to Territory Management and Account Management Much like a chessboard where each move matters, sales leaders must carefully orchestrate sales strategies to optimize revenue growth, profitability, and customer satisfaction. What Is Sales Territory Management? What Is Sales Account Management?

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LSA Global Delivers Strategic Account Management Training for Software & Hardware Sales Team

LSA Global

The Strategic Account Management Training results were: 92.8% Sales managers and their teams learned how to truly understand, navigate, manage, and grow buyers and influencers at their top client accounts. Learn more about getting aligned.

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How Organizations Can Best Prepare For Digital Key Account Management

Forbes Leadership

The time to modernize account management is now.

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Guiding clients to email support instead of their account managers

Help Scout Leadership

Get answers to your most challenging career or leadership questions in Help Scout's customer service advice column by Mat Patterson. Read the full article

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7 Ways Leaders Can Leverage AI In Digital Key Account Management

Forbes Leadership

In this article, I will outline some ways in which I believe artificial intelligence (AI) could have a huge impact on account planning.

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Unlocking The Secret To Managing Key Accounts: Digital KAM

Forbes Leadership

The fundamentals of account management, which relied on keeping in touch with key clients, are no longer viable across industries and verticals.