Andrew Chen

NOVEMBER 1, 2018

Of course, as an investor you can’t run A/B tests or analyze results directly, but you can form hypotheses, ideate, and apply the same type of thinking. Maybe you’re international – an important use case for travel-oriented apps like Uber. 3) And finally, to prioritize and make decisions that impact the future.

Metrics 111

Metrics Scaling Marketing Media 111

Andrew Chen

DECEMBER 10, 2018

Transportation and travel. It has tracking codes so you can see how well it circulates, and you A/B test the whole thing to make sure it’s highly optimized to be viral and spread. Marketplaces (particularly the $10T service economy – more on that here ). The future of work (Bottoms up SaaS, full-stack autonomy, etc).

Media 100

Media Advertising Scaling Marketing 100

Andrew Chen

JUNE 25, 2019

affordable and unique travel experiences for guests, and great income for hosts. To launch a city, we’d travel there and hold a meetup. Converting travelers to hosts definitely moved the needle when we launched a new market. The truth is that at the root of Airbnb’s success was a very good idea?—?affordable Airbnb Germany.

User Experience 48

User Experience Retention Marketing Travel 48

Andrew Chen

NOVEMBER 1, 2021

Similarly, product folks from highly quantitative categories like travel, games, and marketplaces tend to do well. There were projects to help with A/B testing (Morpheus!), I often like people who are former founders, or from product management or marketing who started their careers in banking/consulting.

Scaling 82

Scaling Marketing Recruitment B2B 82

Andrew Chen

SEPTEMBER 4, 2018

The OTA sites (online travel agencies – Priceline and Expedia) just spends, you know, they spend a GDP of many large countries in their acquisition; and then it’s often a tactic in some good business. And you can start to draw conclusions, sort of a natural A/B test in order to do that. Andrew: Exactly.

Marketing 75

Marketing Metrics Retention eCommerce 75

Andrew Chen

DECEMBER 10, 2018

Transportation and travel. It has tracking codes so you can see how well it circulates, and you A/B test the whole thing to make sure it’s highly optimized to be viral and spread. Marketplaces (particularly the $10T service economy – more on that here ). The future of work (Bottoms up SaaS, full-stack autonomy, etc).

Media 40

Media Advertising Scaling Marketing 40

Andrew Chen

JANUARY 23, 2017

For Airbnb, you invite your friends so that both of you can get $35 in travel credit. There’s a clear call to action, and a channel these messages travel upon. This is the realm of A/B testing, funnel optimization, viral loop construction, building viral content, and creating sticky products.

Media 100

Media Marketing Advertising A/B Testing 100