Andrew Chen

JUNE 25, 2019

affordable and unique travel experiences for guests, and great income for hosts. To launch a city, we’d travel there and hold a meetup. Converting travelers to hosts definitely moved the needle when we launched a new market. The truth is that at the root of Airbnb’s success was a very good idea?—?affordable Airbnb Germany.

Retention 48

Retention User Experience Travel Marketing 48

Andrew Chen

NOVEMBER 1, 2021

Similarly, product folks from highly quantitative categories like travel, games, and marketplaces tend to do well. There were projects to help with A/B testing (Morpheus!), I often like people who are former founders, or from product management or marketing who started their careers in banking/consulting.

Scaling 82

Scaling Marketing Recruitment B2B 82

Harvard Business Review

JUNE 28, 2016

Need travel information or services? By empowering renters and seekers with relevant data conveniently delivered through the smartphone, Airbnb is disrupting the entire travel industry. Provides a low-cost, real-time network to test ideas. A/B testing allows for rapid comparison of alternative features and functions.

A/B Testing 13

A/B Testing Travel Engineering Human Resources 13

Andrew Chen

DECEMBER 10, 2018

Transportation and travel. It has tracking codes so you can see how well it circulates, and you A/B test the whole thing to make sure it’s highly optimized to be viral and spread. Marketplaces (particularly the $10T service economy – more on that here ). The future of work (Bottoms up SaaS, full-stack autonomy, etc).

Media 40

Media Advertising Scaling Marketing 40

Harvard Business Review

JUNE 4, 2013

You search for "family friendly vacations" on your desktop computer and find a travel site promoting a "kids stay free" offer at your favorite beach. That evening, while catching up on last week''s TV shows on your tablet, you remember the "kids stay free" offer so you return to the online travel site.

Travel 8

Travel A/B Testing Marketing Sales 8

Harvard Business Review

DECEMBER 9, 2015

By creating content that was optimized for virality through rigorous A/B testing, they perfected a formula for native content that built an audience of Millennials while attracting advertisers and brands. This isn’t groundbreaking thinking. Buzzfeed has found success on this first attribute: being social.

Marketing 14

Marketing A/B Testing Advertising Scaling 14

Andrew Chen

DECEMBER 26, 2018

Dear readers, Wow, so 2018 was a year with a lot of change – I started a new job, recommitted myself to writing (and tweeting), traveled a little too much, moved back down to Palo Alto (temporarily!), Conservation of Intent: The hidden reason why A/B tests aren’t as effective as they look. and much more.

Metrics 80

Metrics A/B Testing Transportation Marketing 80

Andrew Chen

NOVEMBER 1, 2018

Of course, as an investor you can’t run A/B tests or analyze results directly, but you can form hypotheses, ideate, and apply the same type of thinking. Maybe you’re international – an important use case for travel-oriented apps like Uber. 3) And finally, to prioritize and make decisions that impact the future.

Metrics 111

Metrics Scaling Marketing Accounts 111

Andrew Chen

DECEMBER 26, 2018

Dear readers, Wow, so 2018 was a year with a lot of change – I started a new job, recommitted myself to writing (and tweeting), traveled a little too much, moved back down to Palo Alto (temporarily!), Conservation of Intent: The hidden reason why A/B tests aren’t as effective as they look. and much more.

Metrics 40

Metrics A/B Testing Transportation Marketing 40

Andrew Chen

SEPTEMBER 4, 2018

The OTA sites (online travel agencies – Priceline and Expedia) just spends, you know, they spend a GDP of many large countries in their acquisition; and then it’s often a tactic in some good business. And you can start to draw conclusions, sort of a natural A/B test in order to do that. Andrew: Exactly.

Marketing 75

Marketing Metrics Retention eCommerce 75

Harvard Business Review

JUNE 13, 2013

Imagine that you''ve just looked at a really nice hotel on your favorite online travel site, but you haven''t yet booked your trip. Next, you''re off browsing other websites, and an ad for your favorite travel site pops up. Or will you be more likely to go back if the travel ad is a general ad for their brand?

Advertising 10

Advertising A/B Testing Travel Marketing 10