Andrew Chen

DECEMBER 26, 2018

Dear readers, Wow, so 2018 was a year with a lot of change – I started a new job, recommitted myself to writing (and tweeting), traveled a little too much, moved back down to Palo Alto (temporarily!), Conservation of Intent: The hidden reason why A/B tests aren’t as effective as they look. and much more.

Metrics 80

Metrics A/B Testing Transportation Marketing 80

Andrew Chen

OCTOBER 17, 2017

The travel is intensive. Sometimes there will be stronger cross-network growth across geographies than you initially imagine, enabled by factors like Airbnb’s global travel use case, which can supercharge your addressable market. Then people asked if I could pass on a post about a job or something for sale.

Marketing 0

Marketing Revenue A/B Testing Workflows 0

Andrew Chen

DECEMBER 26, 2018

Dear readers, Wow, so 2018 was a year with a lot of change – I started a new job, recommitted myself to writing (and tweeting), traveled a little too much, moved back down to Palo Alto (temporarily!), Conservation of Intent: The hidden reason why A/B tests aren’t as effective as they look. and much more.

Metrics 40

Metrics A/B Testing Transportation Marketing 40

Andrew Chen

JUNE 25, 2019

affordable and unique travel experiences for guests, and great income for hosts. Question: What’s the simplest way you can test a referrals offering? Tactic #4: Run direct sales. To launch a city, we’d travel there and hold a meetup. Converting travelers to hosts definitely moved the needle when we launched a new market.

User Experience 111

User Experience Retention Marketing Travel 111

Andrew Chen

JUNE 25, 2019

affordable and unique travel experiences for guests, and great income for hosts. Question: What’s the simplest way you can test a referrals offering? Tactic #4: Run direct sales. To launch a city, we’d travel there and hold a meetup. Converting travelers to hosts definitely moved the needle when we launched a new market.

User Experience 48

User Experience Retention Marketing Travel 48

Andrew Chen

NOVEMBER 1, 2021

Similarly, product folks from highly quantitative categories like travel, games, and marketplaces tend to do well. Direct sales and product-led viral growth for most B2B collaboration apps. There were projects to help with A/B testing (Morpheus!), It helps if they show a deep quantitative interest in business.

Scaling 82

Scaling Marketing Recruitment B2B 82

Andrew Chen

NOVEMBER 1, 2018

Of course, as an investor you can’t run A/B tests or analyze results directly, but you can form hypotheses, ideate, and apply the same type of thinking. Maybe you’re international – an important use case for travel-oriented apps like Uber. 3) And finally, to prioritize and make decisions that impact the future.

Metrics 111

Metrics Scaling Marketing Media 111