Andrew Chen

DECEMBER 26, 2018

Conservation of Intent: The hidden reason why A/B tests aren’t as effective as they look. Everyone’s had the frustrating experience of running an A/B test, seeing a big lift, closing it out, and expecting the top level metrics to move a lot. But they don’t. a16z Podcast: When Organic Growth Goes Enterprise.

Metrics 80

Metrics A/B Testing Transportation Marketing 80

Andrew Chen

OCTOBER 17, 2017

The reason the estimate was so off, as investor Bill Gurley pointed out , is that Uber goes beyond taxi use cases and grows the market substantially by unlocking many new categories of transportation. Then people asked if I could pass on a post about a job or something for sale. And I just kept listening.

Marketing 0

Marketing Revenue A/B Testing Workflows 0

Andrew Chen

DECEMBER 26, 2018

Conservation of Intent: The hidden reason why A/B tests aren’t as effective as they look. Everyone’s had the frustrating experience of running an A/B test, seeing a big lift, closing it out, and expecting the top level metrics to move a lot. But they don’t. a16z Podcast: When Organic Growth Goes Enterprise.

Metrics 40

Metrics A/B Testing Transportation Marketing 40

Andrew Chen

JUNE 25, 2019

While both consumer marketplaces are very different — one is a city-by-city transportation service, the other a global network of homes — they also share a lot of similarities too: Both were founded within a year of each other, quickly found network effects, made major design innovations that made the consumer experience 10X better, and much more.

User Experience 111

User Experience Retention Marketing Travel 111

Walk Me

AUGUST 24, 2022

Human Resources (HR) Marketing Sales Customer Care Public Relations (PR) Investor Relations Regulatory Affairs. Operations management influences how a company uses organizational resources to create and transport products and services to external and internal stakeholders. Stakeholder value management. Profit Management.

Organizational Development 52

Organizational Development Organizational Change Change Management Human Resources 52

Andrew Chen

JUNE 25, 2019

While both consumer marketplaces are very different — one is a city-by-city transportation service, the other a global network of homes — they also share a lot of similarities too: Both were founded within a year of each other, quickly found network effects, made major design innovations that made the consumer experience 10X better, and much more.

User Experience 48

User Experience Retention Marketing Travel 48

Andrew Chen

SEPTEMBER 4, 2018

And you can start to draw conclusions, sort of a natural A/B test in order to do that. So for example, if you can get your users to set their home and work for a transportation product then you can maybe figure out, okay, should I prompt them in the morning to try a ride based on what the ETAs are? Another smile, essentially.

Marketing 75

Marketing Metrics Retention eCommerce 75