Andrew Chen

OCTOBER 17, 2017

Then people asked if I could pass on a post about a job or something for sale. This grows the TAM in two ways: 1) First, directly growing the market because lower friction transactions mean more sales. Optimization : A/B testing growth levers – from email/SMS/push copy – to when/how to reach out.

Marketing 0

Marketing Revenue A/B Testing Workflows 0

Andrew Chen

NOVEMBER 1, 2021

SaaS products often grow inside of companies — landing and expanding — which also jumping between companies as employees share products with partner firms and consultants. Direct sales and product-led viral growth for most B2B collaboration apps. There were projects to help with A/B testing (Morpheus!),

Scaling 82

Scaling Marketing Recruitment B2B 82

Andrew Chen

NOVEMBER 1, 2018

Of course, as an investor you can’t run A/B tests or analyze results directly, but you can form hypotheses, ideate, and apply the same type of thinking. Dozens of angel investments and advisory roles in SaaS, marketplaces, etc. Ecommerce companies often use push to advertise sales- no wonder the CTRs are low.

Metrics 111

Metrics Scaling Marketing Media 111

Andrew Chen

SEPTEMBER 4, 2018

And you can start to draw conclusions, sort of a natural A/B test in order to do that. One of the things that we covered very early on is that with SaaS, you always wanna try to take existing users and upsell them because it’s way more expensive to acquire a new customer in that context. (I Do you take your existing users?

Marketing 75

Marketing Metrics Retention eCommerce 75