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How to design a referral program

Andrew Chen

Years after the rollout of Dropbox’s referral program, I had the opportunity to join Dropbox as an advisor, where I got a first-hand look at the data. In the end, probably just worth A/B testing to see what works best. They also tend to decline in importance over time. The Payback.

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What Retail Can Teach Health Care About Digital Strategy

Harvard Business Review

When formal research trials aren’t practical, providers will need to embrace A/B testing and learn to more rapidly evaluate the effectiveness and scalability of these technologies. At Brigham Health, we are testing the use of virtual outpatient visits in a large randomized trial this year and measuring outcomes.