A/B Testing ROI Scaling 
Andrew Chen
JUNE 25, 2019
As the number of homes on Airbnb scaled from around 100,000 in 2012 to over 6 million today, I led teams tackling everything from supply growth, to guest booking conversion, to marketplace quality. Once you reach scale, fraud becomes a real issue. Question: What’s the simplest way you can test a referrals offering?
Get Lighthouse
DECEMBER 15, 2022
So they let the data do the talking and ran an A/B test. She felt they were a huge waste of time with limited ROI. Treating employees like teammates instead of family can be scary if you've never thought that way, but if you're scaling your business or making significant changes, you may have no choice.
Andrew Chen
JUNE 25, 2019
As the number of homes on Airbnb scaled from around 100,000 in 2012 to over 6 million today, I led teams tackling everything from supply growth, to guest booking conversion, to marketplace quality. Once you reach scale, fraud becomes a real issue. Question: What’s the simplest way you can test a referrals offering?
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