Remove A/B Testing Remove ROI Remove Rollout
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How to design a referral program

Andrew Chen

Years after the rollout of Dropbox’s referral program, I had the opportunity to join Dropbox as an advisor, where I got a first-hand look at the data. In the end, probably just worth A/B testing to see what works best. You’ll need some kind of ROI metric to drive the strategy of the referral program.