AIHR

JULY 20, 2021

ROI, liquidity, profitability measures). Return on investment (ROI) of training measures the efficiency or profitability of the money you put into the training. You don’t need to measure ROI of every training initiative at your organization. Training Return on Investment. Where do you get this data?

Metrics 96

Metrics ROI Sales Sales 96

Andrew Chen

AUGUST 8, 2022

These larger headline numbers always tested much better on A/B tests, whether in email marketing or banner form, and while it might feel like the reward becomes unattainable, it’s possible to create a second or third or fourth tier to go along with the big headline number. The Payback.

A/B Testing 94

A/B Testing B2B Onboarding ROI 94

AIHR

MARCH 29, 2022

As a result, 98% of applicants that registered for online tests completed all of them. With HR analytics and key performance indicators (KPIs), you can assess the ROI of all employees. They found that training shop personnel positively impacted the shop’s financial performance, which they measured through A/B testing.

Benefits 111

Benefits Recruitment Retention Compensation 111

SME Strategy

MARCH 6, 2023

For instance, in Marketing, data is being used to calculate ROI on marketing campaigns, or come up with new pricing strategies based on A/B testing of campaigns which helps marketing and managers bring in more revenue, and stay ahead of the competition.

Strategic Planning 98

Strategic Planning Manager Implementation Software 98

AIHR

NOVEMBER 5, 2018

This was measured through A/B testing. In the first year alone, the ROI of their training program was 400%. The company was a large Dutch FMCG retailer that used people analytics to analyze the effects of training. The analysts found that training shop personnel had a positive impact on the shop’s financial performance.

Staffing 102

Staffing Benchmarking Transportation A/B Testing 102

Vantage Circle

MARCH 13, 2019

Thus their digital advertisement initiative has seen good ROI because of their niche advertising. One way of achieving this is through A/B testing. In A/B testing, you take your ad and modify it to create a second version of the original. Also, A/B testing completely data-driven and leaves no room for guesswork.

Advertising 40

Advertising A/B Testing Media Implementation 40

Andrew Chen

JUNE 25, 2019

The biggest gains in optimization don’t come from brute-force A/B tests, but from trying to understand the real barriers to people using your product. Long-term, measure the ROI to make sure it’s worth the time. Question: Is this a channel your competition hasn’t tried yet? Tactic #17: Optimize conversion.

Retention 111

Retention User Experience Travel Marketing 111