SME Strategy

MARCH 6, 2023

For instance, in Marketing, data is being used to calculate ROI on marketing campaigns, or come up with new pricing strategies based on A/B testing of campaigns which helps marketing and managers bring in more revenue, and stay ahead of the competition.

Strategic Planning 98

Strategic Planning Manager Implementation Software 98

Vantage Circle

MARCH 13, 2019

Here’s the golden quote by digital marketing guru Neil Patel, “Don’t optimize for conversations, optimize for revenue.”. Thus their digital advertisement initiative has seen good ROI because of their niche advertising. One way of achieving this is through A/B testing. Final Touches.

Advertising 40

Advertising A/B Testing Media Implementation 40

Get Lighthouse

DECEMBER 15, 2022

Whether it's leaning to much towards a bottom line revenue number despite the person being a tyrant people flee, or outsourcing recruiting and retention to HR, many leaders aren't focusing on what really matters most. Is it publishing your revenue metrics so the whole world can see it? There are no ivory towers there.

Manager 98

Manager A/B Testing Recruitment Engineering 98

Andrew Chen

JUNE 25, 2019

The biggest gains in optimization don’t come from brute-force A/B tests, but from trying to understand the real barriers to people using your product. Long-term, measure the ROI to make sure it’s worth the time. Increase benefits: Guaranteed revenue, online payments. Tactic #17: Optimize conversion. Examples : Airbnb?—?Reduce

Retention 111

Retention User Experience Travel Marketing 111

Andrew Chen

JUNE 25, 2019

The biggest gains in optimization don’t come from brute-force A/B tests, but from trying to understand the real barriers to people using your product. Long-term, measure the ROI to make sure it’s worth the time. Increase benefits: Guaranteed revenue, online payments. Tactic #17: Optimize conversion. Examples : Airbnb?—?Reduce

Retention 48

Retention User Experience Travel Marketing 48

Harvard Business Review

NOVEMBER 3, 2014

Many marketers have reported rapid and significant ROI from adopting these tools; but first, they had to convince higher-ups to make the up-front investment. Optimzely lets you run A/B tests on landing pages and other website elements. With Unbounce you can create and A/B test landing pages.

Marketing 12

Marketing A/B Testing B2B Advertising 12

Harvard Business Review

NOVEMBER 3, 2014

Many marketers have reported rapid and significant ROI from adopting these tools; but first, they had to convince higher-ups to make the up-front investment. Optimzely lets you run A/B tests on landing pages and other website elements. With Unbounce you can create and A/B test landing pages.

Marketing 8

Marketing A/B Testing B2B Advertising 8