Remove A/B Testing Remove Reorganization Remove Sales
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Too Many Marketing Teams Are Stuck in the Past

Harvard Business Review

Email marketing templates should not be altered for design reasons without a/b testing the impact of the change on click-through rates. At J.Crew, I would determine my paid search marketing investments and choose which clothing product categories to drive online demand based on in-store sales data.

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Egnyte Architecture: Lessons learned in building and scaling a multi petabyte content platform

High Scalability

We started with SEM/SEO but over time as we grew, we used many channels to acquire customers like Social media, Biz dev, Trade shows, SEM, SEO, Inbound marketing and high touch sales for Enterprise customers. Reorganizing the way we store data in memory or on disk. Do you do A/B testing? Egnyte was founded in 2007.

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