A/B Testing, Reorganization and Revenue

Too Many Marketing Teams Are Stuck in the Past

Harvard Business Review

SEPTEMBER 17, 2014

Email marketing templates should not be altered for design reasons without a/b testing the impact of the change on click-through rates. Having this a CDO role could make sense if the company is revenue and product focused in an advertising supported business model. The CEO’s vision must prioritize digital marketing innovation.

Marketing

Marketing Advertising A/B Testing Engineering

Egnyte Architecture: Lessons learned in building and scaling a multi petabyte content platform

High Scalability

NOVEMBER 25, 2019

What is your revenue model? Customers start with a 15-day free evaluation trial period and after that, they convert to paid account with revenue model based on number of seats, storage and other enterprise features. Reorganizing the way we store data in memory or on disk. Do you do A/B testing?

Scaling

Scaling Engineering A/B Testing Manager

OrgDev Digest

Too Many Marketing Teams Are Stuck in the Past

Egnyte Architecture: Lessons learned in building and scaling a multi petabyte content platform

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