A/B Testing Real Estate Retention 
Andrew Chen
NOVEMBER 1, 2021
It’s usually a 100% focus on acquisition — and not much on retention at all, so it’s more hustle and less notifications/email-led. If you are working on a product in real estate that competes with Redfin, the expert skill is probably figuring out how to capture high-intent traffic — like SEO/SEM.
Andrew Chen
NOVEMBER 1, 2018
Of course, as an investor you can’t run A/B tests or analyze results directly, but you can form hypotheses, ideate, and apply the same type of thinking. If you sign up for Zillow and put in your home address, and favorite a couple new real estate listings, then Zillow will start re-engaging you with personalized emails.
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