A/B Testing, Real Estate and Retention

What to look for when you’re hiring a Head of Growth

Andrew Chen

NOVEMBER 1, 2021

It’s usually a 100% focus on acquisition — and not much on retention at all, so it’s more hustle and less notifications/email-led. If you are working on a product in real estate that competes with Redfin, the expert skill is probably figuring out how to capture high-intent traffic — like SEO/SEM.

Scaling

Scaling Marketing Recruitment B2B

The red flags and magic numbers that investors look for in your startup’s metrics – 80 slide deck included!

Andrew Chen

NOVEMBER 1, 2018

Of course, as an investor you can’t run A/B tests or analyze results directly, but you can form hypotheses, ideate, and apply the same type of thinking. If you sign up for Zillow and put in your home address, and favorite a couple new real estate listings, then Zillow will start re-engaging you with personalized emails.

Metrics

Metrics Scaling Marketing Media

OrgDev Digest

What to look for when you’re hiring a Head of Growth

The red flags and magic numbers that investors look for in your startup’s metrics – 80 slide deck included!

Webinars

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