Andrew Chen

AUGUST 8, 2022

Yes, the most famous early implementation of referral programs came from Dropbox, which inspired a generation of startups — particularly YCombinator-backed startups — to experiment with similar ideas. Why focus on new users? In the end, probably just worth A/B testing to see what works best. The Payback.

A/B Testing 94

A/B Testing Marketing B2B ROI 94

Andrew Chen

JUNE 25, 2019

This includes call-outs in the top level nav, in the footer of every screen, and sprinkled throughout the user experience. Tips : If most of your supply growth is coming from word-of-mouth, and especially if your users have large social graphs, then a referrals program is going to be huge for you. after a great experience).

User Experience 111

User Experience Retention Marketing Travel 111

Andrew Chen

JUNE 25, 2019

This includes call-outs in the top level nav, in the footer of every screen, and sprinkled throughout the user experience. Tips : If most of your supply growth is coming from word-of-mouth, and especially if your users have large social graphs, then a referrals program is going to be huge for you. after a great experience).

User Experience 48

User Experience Retention Marketing Travel 48

Andrew Chen

NOVEMBER 1, 2018

Of course, as an investor you can’t run A/B tests or analyze results directly, but you can form hypotheses, ideate, and apply the same type of thinking. Disclaimer: This was just one presentation in a 10 year relationship. Teams focusing on user growth have spun up across some of the best companies in the ecosystem! (As

Metrics 111

Metrics Scaling Marketing Media 111

Andrew Chen

NOVEMBER 1, 2021

Network effects emerge when products, like marketplaces, social apps, B2B collaboration tools, and so on, get more useful the more users that are on them.In For example, the Acquisition Effect is powered by viral growth and the user experience that compels one set of users to invite their others into the network.

Scaling 82

Scaling Marketing Recruitment B2B 82

Andrew Chen

NOVEMBER 13, 2018

The deck is presented below! Above: Today, I’m going to present a few key topics that you need to figure out as you build a growth team for your company. Many of the key levers for driving more user acquisition, retention, engagement, can sometimes sit outside the toolkit for most great product leaders. Thanks, Andrew.

Engineering 110

Engineering A/B Testing Marketing User Experience 110