Andrew Chen

OCTOBER 17, 2017

The travel is intensive. Sometimes there will be stronger cross-network growth across geographies than you initially imagine, enabled by factors like Airbnb’s global travel use case, which can supercharge your addressable market. Signup and onboarding. form relationships with local press. Setting up payment.

Marketing 0

Marketing Revenue A/B Testing Workflows 0

Andrew Chen

JUNE 25, 2019

affordable and unique travel experiences for guests, and great income for hosts. To launch a city, we’d travel there and hold a meetup. Converting travelers to hosts definitely moved the needle when we launched a new market. The truth is that at the root of Airbnb’s success was a very good idea?—?affordable Airbnb Germany.

User Experience 111

User Experience Retention Marketing Travel 111

Andrew Chen

JUNE 25, 2019

affordable and unique travel experiences for guests, and great income for hosts. To launch a city, we’d travel there and hold a meetup. Converting travelers to hosts definitely moved the needle when we launched a new market. The truth is that at the root of Airbnb’s success was a very good idea?—?affordable Airbnb Germany.

User Experience 48

User Experience Retention Marketing Travel 48

Andrew Chen

NOVEMBER 1, 2021

It requires the founders to be very involved onboarding users, sometimes one-by-one, into the product. Similarly, product folks from highly quantitative categories like travel, games, and marketplaces tend to do well. There were projects to help with A/B testing (Morpheus!),

Scaling 82

Scaling Marketing Recruitment B2B 82

Andrew Chen

NOVEMBER 1, 2018

Of course, as an investor you can’t run A/B tests or analyze results directly, but you can form hypotheses, ideate, and apply the same type of thinking. Maybe you’re international – an important use case for travel-oriented apps like Uber. Education during onboarding helps too.

Metrics 111

Metrics Scaling Marketing Media 111

Andrew Chen

SEPTEMBER 4, 2018

Why onboarding is so important for retention/churn. The OTA sites (online travel agencies – Priceline and Expedia) just spends, you know, they spend a GDP of many large countries in their acquisition; and then it’s often a tactic in some good business. And yet there are many valuable travel companies, obviously. .

Marketing 75

Marketing Metrics Retention eCommerce 75