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Of course, as an investor you can’t run A/Btests or analyze results directly, but you can form hypotheses, ideate, and apply the same type of thinking. If you sign up for Zillow and put in your home address, and favorite a couple new realestate listings, then Zillow will start re-engaging you with personalized emails.
It requires the founders to be very involved onboarding users, sometimes one-by-one, into the product. If you are working on a product in realestate that competes with Redfin, the expert skill is probably figuring out how to capture high-intent traffic — like SEO/SEM.
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