Andrew Chen

AUGUST 8, 2022

CEO/cofounder Drew Houston’s made a very helpful presentation describing his journey towards referral programs, and the general trajectory was the following: First, do all the things you’re “supposed” to do. In the end, probably just worth A/B testing to see what works best. The Payback.

A/B Testing 94

A/B Testing Marketing B2B ROI 94

Walk Me

JULY 18, 2022

Understanding change management principles helps managers present change to staff in a helpful way, allowing them to see transformation as positive and easy to integrate into a new routine. With the ever-changing shape of technology and the resulting call for technology adoption , change is an ever-present part of all business processes.

Change Management 59

Change Management Manager Benchmarking Strategic Planning 59

Andrew Chen

NOVEMBER 1, 2018

Of course, as an investor you can’t run A/B tests or analyze results directly, but you can form hypotheses, ideate, and apply the same type of thinking. Disclaimer: This was just one presentation in a 10 year relationship. Education during onboarding helps too. But before I fully share, I have a disclaimer.

Metrics 111

Metrics Scaling Marketing Media 111

Andrew Chen

NOVEMBER 1, 2021

the book, I present 5 distinct stages of a product’s lifecycle that require different goals and skillset, and understanding these stages will help you answer the more important question: How do I hire a Head of Growth for my stage in the framework? There were projects to help with A/B testing (Morpheus!),

Scaling 82

Scaling Marketing Recruitment B2B 82

Andrew Chen

JUNE 25, 2019

Resist the urge to fill the time with presentations and speeches. The biggest gains in optimization don’t come from brute-force A/B tests, but from trying to understand the real barriers to people using your product. Early on Airbnb presented only one image of itself to hosts. They can be scrappy and simple.

User Experience 111

User Experience Retention Marketing Travel 111

Andrew Chen

JUNE 25, 2019

Resist the urge to fill the time with presentations and speeches. The biggest gains in optimization don’t come from brute-force A/B tests, but from trying to understand the real barriers to people using your product. Early on Airbnb presented only one image of itself to hosts. They can be scrappy and simple.

User Experience 48

User Experience Retention Marketing Travel 48

Andrew Chen

NOVEMBER 13, 2018

The deck is presented below! Above: Today, I’m going to present a few key topics that you need to figure out as you build a growth team for your company. If you can understand what gets a user to become active, then you can introduce that during the onboarding flow, thus converting them to active or core users.

Engineering 110

Engineering A/B Testing Marketing User Experience 110