Andrew Chen

JUNE 25, 2019

The biggest gains in optimization don’t come from brute-force A/B tests, but from trying to understand the real barriers to people using your product. This allowed us to onboard inventory we previously couldn’t, and gave existing hosts more optionality in how they marketed to and serviced those guests.

Retention 111

Retention User Experience Travel Marketing 111

Andrew Chen

NOVEMBER 1, 2018

Of course, as an investor you can’t run A/B tests or analyze results directly, but you can form hypotheses, ideate, and apply the same type of thinking. Education during onboarding helps too. 2) Then, to identify potential upside based learnings from within the company as well as across benchmarks from across industry.

Metrics 111

Metrics Scaling Marketing Accounts 111

Walk Me

JULY 18, 2022

When change is incentivized by change leaders right from the point of employee onboarding , staff see that it is helpful and easy to implement. The software available offers several other features as part of change management suites, such as a user onboarding tool and links with an information technology infrastructure library.

Change Management 59

Change Management Manager Benchmarking Strategic Planning 59

Andrew Chen

NOVEMBER 1, 2021

It requires the founders to be very involved onboarding users, sometimes one-by-one, into the product. There were projects to help with A/B testing (Morpheus!), Passing out discount codes at the train station works for a rideshare app, and a funny viral video works for YouTube, but that may not be relevant at all.

Scaling 82

Scaling Marketing Recruitment B2B 82

Andrew Chen

JUNE 25, 2019

The biggest gains in optimization don’t come from brute-force A/B tests, but from trying to understand the real barriers to people using your product. This allowed us to onboard inventory we previously couldn’t, and gave existing hosts more optionality in how they marketed to and serviced those guests.

Retention 48

Retention User Experience Travel Marketing 48

Andrew Chen

SEPTEMBER 4, 2018

Why onboarding is so important for retention/churn. And you can start to draw conclusions, sort of a natural A/B test in order to do that. They have to get, you know… Sonal: It’s like the onboarding experience. Why blended CAC numbers are misleading. High frequency versus episodic usage products.

Marketing 75

Marketing Metrics Retention eCommerce 75

Andrew Chen

NOVEMBER 13, 2018

There’s a long laundry list of skills that are critical, but not often considered core to the product: adtech integrations, signup funnel A/B testing, optimizing notification delivery, testing price points, testing cohort curves, etc. Yes, occasionally there are people who know all of it – but they are rare!

A/B Testing 110

A/B Testing Engineering User Experience Marketing 110