Andrew Chen

AUGUST 8, 2022

It’s said that the first documented referral program was created by Julius Caesar, who in 55 BC would paid his soldiers 300 sestertii (something like a third of their annual pay) to refer a friend to join the army. When do you ask the user to refer? Why do you refer? Is it tied to a holiday, or a particular promotion?

A/B Testing 94

A/B Testing Marketing B2B ROI 94

Walk Me

AUGUST 24, 2022

But organizational development refers explicitly to the changes occurring at the corporate level to enhance organizational performance driven by shareholders. We have included all the terms you need in our cheat sheet for quick reference. These are just listed here for quick reference. These all relate closely to one another.

Organizational Development 52

Organizational Development Organizational Change Change Management Human Resources 52

Andrew Chen

SEPTEMBER 4, 2018

And we cover everything from the basics of growth and defining key metrics to know, to the nuances of paid vs organic marketing and the role of network effects and more. Sometimes aren’t these metrics ways to figure that out or is this all when you have product-market fit… like is there a pre- and a post- difference between these?

Marketing 75

Marketing Metrics Retention eCommerce 75

Andrew Chen

NOVEMBER 1, 2021

After that, it’s time to stamp out these networks in a more repeatable fashion — this is when the market begins to “tip” in your direction, and in the book, I refer to this stage as The Tipping Point. There were projects to help with A/B testing (Morpheus!), Tipping Point.

Scaling 82

Scaling Marketing Recruitment B2B 82

Andrew Chen

JUNE 25, 2019

What : Incentivize word-of-mouth by paying existing members for every new member they refer to the platform. What : Incentivize content producers to send you traffic by paying them for every member they refer. Retention metrics roundup of articles and links by Andrew Chen. Gustaf Alströmer, ex-Airbnb Growth Lead, Partner at YC.

User Experience 111

User Experience Retention Marketing Travel 111

Andrew Chen

JUNE 25, 2019

What : Incentivize word-of-mouth by paying existing members for every new member they refer to the platform. What : Incentivize content producers to send you traffic by paying them for every member they refer. Retention metrics roundup of articles and links by Andrew Chen. Gustaf Alströmer, ex-Airbnb Growth Lead, Partner at YC.

User Experience 48

User Experience Retention Marketing Travel 48

Andrew Chen

NOVEMBER 13, 2018

Check them out for more practical reference materials on this topic). There’s a long laundry list of skills that are critical, but not often considered core to the product: adtech integrations, signup funnel A/B testing, optimizing notification delivery, testing price points, testing cohort curves, etc.

Engineering 110

Engineering A/B Testing Marketing User Experience 110