A/B Testing, Metrics and Real Estate

What to look for when you’re hiring a Head of Growth

Andrew Chen

NOVEMBER 1, 2021

Typically organic “pull” from the market combined with a scalable channel with reasonable metrics (CAC/LTV, or viral factor, or otherwise) going into in-app acquisition funnels. There were projects to help with A/B testing (Morpheus!), communication platforms to streamline notifications to users, and much more.

Scaling

Scaling Marketing Recruitment B2B

The red flags and magic numbers that investors look for in your startup’s metrics – 80 slide deck included!

Andrew Chen

NOVEMBER 1, 2018

Of course, as an investor you can’t run A/B tests or analyze results directly, but you can form hypotheses, ideate, and apply the same type of thinking. Thinking about new user experience, engagement metrics, and other important concepts. The problem is that the Growth Accounting Framework provides for lagging metrics.

Metrics

Metrics Scaling Marketing Accounts

OrgDev Digest

What to look for when you’re hiring a Head of Growth

The red flags and magic numbers that investors look for in your startup’s metrics – 80 slide deck included!

Webinars

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