Zenefits

AUGUST 25, 2022

A/B testing. A/B testing is a great way to test marketing campaigns and ensure that your organization takes advantage of the most effective means of attracting customers or users. Lifecycle development also includes fostering retention after the initial sale. Social media storytelling.

Marketing 52

Marketing A/B Testing Media Administration 52

Andrew Chen

NOVEMBER 1, 2021

Or if it’s a workplace app, to use social media to drive beta users into a wait list. Direct sales and product-led viral growth for most B2B collaboration apps. There were projects to help with A/B testing (Morpheus!), Things we’ve all seen work, rather than asking them to innovate totally new growth tactics.

Scaling 82

Scaling Marketing Recruitment B2B 82

Andrew Chen

NOVEMBER 1, 2018

Earlier this year, I joined Andreessen Horowitz as a General Partner, where I focus on a broad spectrum of consumer startups: marketplaces, entertainment/media, and social platforms. Of course, as an investor you can’t run A/B tests or analyze results directly, but you can form hypotheses, ideate, and apply the same type of thinking.

Metrics 111

Metrics Scaling Marketing Media 111

Andrew Chen

JUNE 25, 2019

Question: What’s the simplest way you can test a referrals offering? Tactic #4: Run direct sales. Question: Are your potential “hosts” watching the same (ideally not super-popular) media or passing through the same physical parts of town? Once you reach scale, fraud becomes a real issue. Because you won’t.

User Experience 111

User Experience Retention Marketing Travel 111

Andrew Chen

JUNE 25, 2019

Question: What’s the simplest way you can test a referrals offering? Tactic #4: Run direct sales. Question: Are your potential “hosts” watching the same (ideally not super-popular) media or passing through the same physical parts of town? Once you reach scale, fraud becomes a real issue. Because you won’t.

User Experience 48

User Experience Retention Marketing Travel 48

Andrew Chen

SEPTEMBER 4, 2018

And you can start to draw conclusions, sort of a natural A/B test in order to do that. It’s not just other media outlets. Are they checking the houses that are going on sale in their neighborhood? Some companies can effectively do TV campaigns, large media budgets, things like that. It’s something else.

Marketing 75

Marketing Metrics Retention eCommerce 75