Andrew Chen

JUNE 25, 2019

Question: What’s the simplest way you can test a referrals offering? Tactic #4: Run direct sales. Question: Are your potential “hosts” watching the same (ideally not super-popular) media or passing through the same physical parts of town? Once you reach scale, fraud becomes a real issue. Because you won’t.

Retention 48

Retention User Experience Travel Marketing 48

Harvard Business Review

SEPTEMBER 17, 2014

Internal structure: Most marketing teams are organized by either functional expertise (such as social media marketing or marketing analytics) or brand. At Conde Nast Entertainment, my team is also organized by function across social media, paid advertising, earned/owned media, insights/analytics, and audience development.

Marketing 11

Marketing Advertising A/B Testing Engineering 11

Harvard Business Review

JANUARY 23, 2013

The campaign had an outward facing "Digital" component addressing email, social media and fundraising, as well as "Technology" and "Analytics" departments focused on making campaign processes and purchases more efficient. This is what investing to control your destiny looks like.

Marketing 11

Marketing A/B Testing Operations Benchmarking 11

Harvard Business Review

JUNE 28, 2016

Companies can also rent their business applications (for accounting and finance, human resource management, marketing and sales, collaboration, project management, and so forth) on-demand from companies like Microsoft, Salesforce.com, Workday, Hubspot, Yammer, Dropbox, Basecamp and others. Provides a low-cost, real-time network to test ideas.

A/B Testing 13

A/B Testing Travel Engineering Human Resources 13

Harvard Business Review

JULY 25, 2017

In fact, global spending on media is expected to reach $2.1 It also informs future spending levels, allocation of the budget across programs and media, and which messages a marketer chooses. It’s about “delivering customers and sales.” To do this, you need to establish your sales baseline.

ROI 8

ROI Marketing Cash Flow Sales 8

Harvard Business Review

NOVEMBER 3, 2014

Optimzely lets you run A/B tests on landing pages and other website elements. With Unbounce you can create and A/B test landing pages. It takes more than one touch to close a sale; email marketing is so powerful because you’re staying in front of customers and prospects who have said that they want to hear from you.

Marketing 8

Marketing A/B Testing B2B Advertising 8

Harvard Business Review

MAY 7, 2018

We will measure ourselves rigorously in how the various digital touchpoints come to life across those three dimensions, and we believe they will be core to reaching our overarching targets for sales, consumer experience net promoter score, and ultimately engagement and lifetime value.” ” Data-Driven Growth in a Digital World.

A/B Testing 8

A/B Testing Digital Transformation Marketing Advertising 8

Andrew Chen

NOVEMBER 1, 2018

Earlier this year, I joined Andreessen Horowitz as a General Partner, where I focus on a broad spectrum of consumer startups: marketplaces, entertainment/media, and social platforms. Of course, as an investor you can’t run A/B tests or analyze results directly, but you can form hypotheses, ideate, and apply the same type of thinking.

Metrics 111

Metrics Scaling Marketing Accounts 111

Andrew Chen

SEPTEMBER 4, 2018

And you can start to draw conclusions, sort of a natural A/B test in order to do that. It’s not just other media outlets. Are they checking the houses that are going on sale in their neighborhood? Some companies can effectively do TV campaigns, large media budgets, things like that. It’s something else.

Marketing 75

Marketing Metrics Retention eCommerce 75

Harvard Business Review

MARCH 2, 2016

For example, last century’s retailers mailed out catalogues and then used sales feedback to adjust the offerings for the next quarter. A digital company will A/B test its web page, display ad, or online catalogue in real time. They’re playing a winner-take-all competition.

Assets 8

Assets Balance Sheet Operations A/B Testing 8

High Scalability

NOVEMBER 25, 2019

We started with SEM/SEO but over time as we grew, we used many channels to acquire customers like Social media, Biz dev, Trade shows, SEM, SEO, Inbound marketing and high touch sales for Enterprise customers. There are 200 Engineers(DevOps/OPS/QA/Developers/…), the rest are sales, marketing, support, product management, HR, etc.

Scaling 21

Scaling Engineering A/B Testing Manager 21