Vantage Circle

MARCH 13, 2019

Thus their digital advertisement initiative has seen good ROI because of their niche advertising. A more generic company which hopes to cater to a very general market are better off if they invest in a social media platform. The relevance of social media advertising cannot be ignored. Social media is gasoline.” – Jay Baer.

Advertising 40

Advertising A/B Testing Media Implementation 40

AIHR

NOVEMBER 5, 2018

The hypothesis here was that engagement with social media might fall when employees are thinking about leaving. This was measured through A/B testing. In the first year alone, the ROI of their training program was 400%. The company also included employee sentiment, measured through their Social Pulse. Sick days at E.ON.

Staffing 102

Staffing Benchmarking Transportation A/B Testing 102

Andrew Chen

JUNE 25, 2019

Question: Are your potential “hosts” watching the same (ideally not super-popular) media or passing through the same physical parts of town? The biggest gains in optimization don’t come from brute-force A/B tests, but from trying to understand the real barriers to people using your product. Because you won’t.

Retention 111

Retention User Experience Travel Marketing 111

Get Lighthouse

DECEMBER 15, 2022

So they let the data do the talking and ran an A/B test. She felt they were a huge waste of time with limited ROI. The success of Netflix, evolving from a mail order DVD company to a software streaming system, to now a major media empire has required different staff at each stage. They are usually stumped.

Manager 98

Manager A/B Testing Engineering Recruitment 98

Harvard Business Review

JULY 25, 2017

In fact, global spending on media is expected to reach $2.1 Marketing ROI analysis can help answer those questions. What is Marketing ROI, and How Do Companies Use It? Marketing ROI is exactly what it sounds like: a way of measuring the return on investment from the amount a company spends on marketing. trillion in 2014.

ROI 8

ROI Marketing Cash Flow Sales 8

Andrew Chen

JUNE 25, 2019

Question: Are your potential “hosts” watching the same (ideally not super-popular) media or passing through the same physical parts of town? The biggest gains in optimization don’t come from brute-force A/B tests, but from trying to understand the real barriers to people using your product. Because you won’t.

Retention 48

Retention User Experience Travel Marketing 48

Harvard Business Review

NOVEMBER 3, 2014

Many marketers have reported rapid and significant ROI from adopting these tools; but first, they had to convince higher-ups to make the up-front investment. Optimzely lets you run A/B tests on landing pages and other website elements. With Unbounce you can create and A/B test landing pages.

Marketing 13

Marketing A/B Testing B2B Advertising 13