Vantage Circle

MARCH 13, 2019

Thus their digital advertisement initiative has seen good ROI because of their niche advertising. A more generic company which hopes to cater to a very general market are better off if they invest in a social media platform. The relevance of social media advertising cannot be ignored. Social media is gasoline.” – Jay Baer.

Advertising 40

Advertising A/B Testing Media Marketing 40

Get Lighthouse

DECEMBER 15, 2022

So they let the data do the talking and ran an A/B test. She felt they were a huge waste of time with limited ROI. The success of Netflix, evolving from a mail order DVD company to a software streaming system, to now a major media empire has required different staff at each stage. They are usually stumped.

Manager 98

Manager A/B Testing Engineering Revenue 98

Andrew Chen

JUNE 25, 2019

Question: Are your potential “hosts” watching the same (ideally not super-popular) media or passing through the same physical parts of town? The biggest gains in optimization don’t come from brute-force A/B tests, but from trying to understand the real barriers to people using your product. Because you won’t.

User Experience 111

User Experience Retention Marketing Travel 111

Andrew Chen

JUNE 25, 2019

Question: Are your potential “hosts” watching the same (ideally not super-popular) media or passing through the same physical parts of town? The biggest gains in optimization don’t come from brute-force A/B tests, but from trying to understand the real barriers to people using your product. Because you won’t.

User Experience 48

User Experience Retention Marketing Travel 48