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It seems as though every consumer app has implemented some form of a referral program, though I argue it really kicked off in ~2008, which is when Dropbox’s innovative referral program was rolled out. We see the same rough patterns in referral programs that are implemented across the industry. The structure of a referral program.
These are all very different strategic needs requiring different implementation approaches and performance metrics. When formal research trials aren’t practical, providers will need to embrace A/Btesting and learn to more rapidly evaluate the effectiveness and scalability of these technologies.
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