A/B Testing, Implementation and Rollout

How to design a referral program

Andrew Chen

AUGUST 8, 2022

It seems as though every consumer app has implemented some form of a referral program, though I argue it really kicked off in ~2008, which is when Dropbox’s innovative referral program was rolled out. We see the same rough patterns in referral programs that are implemented across the industry. The structure of a referral program.

A/B Testing

A/B Testing B2B Onboarding ROI

What Retail Can Teach Health Care About Digital Strategy

Harvard Business Review

MARCH 8, 2018

These are all very different strategic needs requiring different implementation approaches and performance metrics. When formal research trials aren’t practical, providers will need to embrace A/B testing and learn to more rapidly evaluate the effectiveness and scalability of these technologies.

Staffing

Staffing A/B Testing Rollout Hospitality

OrgDev Digest

How to design a referral program

What Retail Can Teach Health Care About Digital Strategy

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