Andrew Chen

AUGUST 8, 2022

The headline best practice is that your referral program should target new users to refer their friends — this means prompting users during their initial onboarding flows, and adding emails as part of the onboarding, among other surface areas. Why focus on new users? The Payback.

A/B Testing 94

A/B Testing Marketing B2B ROI 94

Vantage Circle

MARCH 13, 2019

Users generally won’t search your site for the item they’re looking for. A designated landing page will not only increase your chances of conversion but also provides the best user experience. The ad is compelling and motivates the user to click. One way of achieving this is through A/B testing.

Advertising 40

Advertising A/B Testing Media Marketing 40

Andrew Chen

JUNE 25, 2019

This includes call-outs in the top level nav, in the footer of every screen, and sprinkled throughout the user experience. If your product requires word-of-mouth to convince most people to start using it, you can engineer more growth by building an incentivized referrals program. Promote it throughout the user experience.

User Experience 111

User Experience Retention Marketing Travel 111

Andrew Chen

JUNE 25, 2019

This includes call-outs in the top level nav, in the footer of every screen, and sprinkled throughout the user experience. If your product requires word-of-mouth to convince most people to start using it, you can engineer more growth by building an incentivized referrals program. Promote it throughout the user experience.

User Experience 48

User Experience Retention Marketing Travel 48

Andrew Chen

NOVEMBER 1, 2021

For example, the Acquisition Effect is powered by viral growth and the user experience that compels one set of users to invite their others into the network. Or if you just put X engineers on Y product optimizations, then the growth rate increases by Z. There were projects to help with A/B testing (Morpheus!),

Scaling 82

Scaling Marketing Recruitment B2B 82

Andrew Chen

NOVEMBER 1, 2018

Of course, as an investor you can’t run A/B tests or analyze results directly, but you can form hypotheses, ideate, and apply the same type of thinking. Thinking about new user experience, engagement metrics, and other important concepts. 3) And finally, to prioritize and make decisions that impact the future.

Metrics 111

Metrics Scaling Marketing Media 111

Andrew Chen

NOVEMBER 13, 2018

Many of the key levers for driving more user acquisition, retention, engagement, can sometimes sit outside the toolkit for most great product leaders. We’ve come to see that “design thinking” and “agile engineering” are their own systems of organizational structures, workflows, philosophies, and skillsets.

Engineering 110

Engineering A/B Testing Marketing User Experience 110