Andrew Chen

JUNE 25, 2019

If your product requires word-of-mouth to convince most people to start using it, you can engineer more growth by building an incentivized referrals program. product, marketing, engineering, data science, design, content, and finance. Question: Where else can you include a call-out to consider becoming a “host”?

Retention 111

Retention User Experience Travel Marketing 111

Andrew Chen

NOVEMBER 1, 2021

Or if you just put X engineers on Y product optimizations, then the growth rate increases by Z. There were projects to help with A/B testing (Morpheus!), If the founders hire some amazing growth folks but don’t give them the engineering and product support to get their loops to work, then it won’t work either.

Scaling 82

Scaling Marketing Recruitment B2B 82

Harvard Business Review

DECEMBER 30, 2016

Traditional operations research process optimization, for example, seldom embraces A/B testing or incorporates customer recommendation engines. ” When fulfillment processes become platforms, opportunities to segment customers, A/B test bundled offers and make targeted recommendations explode.

A/B Testing 15

A/B Testing User Experience Software Compensation 15

Walk Me

AUGUST 24, 2022

Stakeholder value management employs the organizational development techniques of learning, creativity, structured idea management, and innovation while minimizing any weaknesses and threats to engineer value for stakeholders before, during, and after every step. Profit Management. Trans-organizational Change.

Organizational Development 52

Organizational Development Organizational Change Human Resources Change Management 52

Harvard Business Review

NOVEMBER 6, 2018

Depending on the engineering background of these data scientists, these work products are either deployed directly to the production system, or if they are prototypes they are handed off to software engineers to help implement, optimize and scale them. The elusive full stack data scientists do exist, though they are hard to find.

Engineering 15

Engineering Workflows User Experience Software 15

Andrew Chen

JUNE 25, 2019

If your product requires word-of-mouth to convince most people to start using it, you can engineer more growth by building an incentivized referrals program. product, marketing, engineering, data science, design, content, and finance. Question: Where else can you include a call-out to consider becoming a “host”?

Retention 48

Retention User Experience Travel Marketing 48

Harvard Business Review

FEBRUARY 19, 2016

They work cross-functionally with engineering, design, analytics, product management, operations, and marketing to design and execute growth initiatives. These include everything from analytics tools like Adobe Analytics and Google Analytics, to A/B testing tools like Oracle’s Maxymiser and Optimizely.

Manager 15

Manager A/B Testing Engineering SaaS 15

Harvard Business Review

NOVEMBER 3, 2014

Optimzely lets you run A/B tests on landing pages and other website elements. With Unbounce you can create and A/B test landing pages. If you’re going to go to the effort and expense of getting people to your website, you need to get as many of them as possible to convert. Constant Contact.

Marketing 13

Marketing A/B Testing B2B Advertising 13

Harvard Business Review

NOVEMBER 27, 2018

But when there is compelling evidence and big potential, the data scientist moves on to more rigorous methods like randomized controlled trials or A/B Testing, which can provide evidence of causal impact. If there is no “there” there, they stop. They saw an unexplained phenomenon, had a hunch, and started tinkering.

A/B Testing 14

A/B Testing Engineering Metrics Implementation 14

Harvard Business Review

JUNE 28, 2016

These entrepreneurs typically have an engineering background, and schools that support this approach have strong engineering departments. Provides a low-cost, real-time network to test ideas. A/B testing allows for rapid comparison of alternative features and functions.

A/B Testing 13

A/B Testing Travel Engineering Human Resources 13

Harvard Business Review

SEPTEMBER 17, 2014

My team at J.Crew was organized by function such as affiliate marketing, paid search, email marketing, and search engine optimization. Email marketing templates should not be altered for design reasons without a/b testing the impact of the change on click-through rates.

Marketing 11

Marketing Advertising A/B Testing Engineering 11

Harvard Business Review

NOVEMBER 23, 2018

To understand what separates top performing sales reps from the rest, companies have increasingly turned to analytics engines that mine online calendars and email traffic in order to help identify exactly which behaviors correlate with superior performance. Detect and reinforce effective behaviors. Iterative machine learning.

Sales 14

Sales Sales B2B Accounts 14

Harvard Business Review

JULY 15, 2014

Their test system is continuously compiling and deploying more than 5000 components (services), and running 100 million test cases per day. Google’s test machine is built and run by a “test engineering” group, whose size is about 15% of their total developers.

Software 9

Software A/B Testing Scaling Operations 9

Harvard Business Review

FEBRUARY 9, 2017

Culture plays a big role in keeping the innovation engine firing on all cylinders. Spotify has an experiment-friendly culture with an emphasis on test-and-learn approaches and contained experiments. In place of opinion, ego, and authority, Spotify works hard to substitute data, experimentation, and open dialogue about root causes.

Accounts 15

Accounts A/B Testing Operations Digital Transformation 15

Harvard Business Review

NOVEMBER 3, 2014

Optimzely lets you run A/B tests on landing pages and other website elements. With Unbounce you can create and A/B test landing pages. If you’re going to go to the effort and expense of getting people to your website, you need to get as many of them as possible to convert. Constant Contact.

Marketing 8

Marketing A/B Testing B2B Advertising 8

Harvard Business Review

MAY 11, 2018

Members included product head Maryam Mohit, communications director Kelsey Grady, a product manager, a designer, a data scientist, and later a software engineer. In keeping with Lean methods , the team conducted a series of A/B tests. For instance, consider two groups of 25,000 users divided into cohorts (A and B).

A/B Testing 8

A/B Testing Diversity Engineering Software 8

Andrew Chen

NOVEMBER 1, 2018

Of course, as an investor you can’t run A/B tests or analyze results directly, but you can form hypotheses, ideate, and apply the same type of thinking. This includes CEOs/founders, VPs, PMs, marketing folks, data science, engineers, and so on. 3) And finally, to prioritize and make decisions that impact the future.

Metrics 111

Metrics Scaling Marketing Accounts 111

Andrew Chen

SEPTEMBER 4, 2018

And the placements that OpenTable got in the restaurant book both physically in the restaurant but particularly in the restaurant’s website was the key engine that got the network effect started. And you can start to draw conclusions, sort of a natural A/B test in order to do that. Sonal: Okay. They get the product.

Marketing 75

Marketing Metrics Retention eCommerce 75

High Scalability

NOVEMBER 25, 2019

This is a guest post by Kalpesh Patel , an Engineer, who for Egnyte from home. Keep it simple: New engineers join every month so the goal is to have them productive from week one - a simple architecture ensures easy induction. A fairly distributed engineering team at the start but now gravitating mostly in Mountain View, Poland, India.

Scaling 21

Scaling Engineering A/B Testing Manager 21

Harvard Business Review

APRIL 18, 2016

We have run a number of A/B tests to measure the diagnostic power of specific work-sample tests and interview questions for public servants. In contrast, people are less likely to rely on whether a candidate “looks the part” when evaluating several candidates simultaneously and comparing them systematically.

A/B Testing 15

A/B Testing Government Manager Engineering 15

Andrew Chen

NOVEMBER 13, 2018

There’s a long laundry list of skills that are critical, but not often considered core to the product: adtech integrations, signup funnel A/B testing, optimizing notification delivery, testing price points, testing cohort curves, etc. You’d want an Android and iOS engineers.

A/B Testing 110

A/B Testing Engineering User Experience Marketing 110