UVA Darden

JANUARY 12, 2023

The star analyst is now a data scientist, a private equity associate is tasked with reinventing a company’s IT instead of engineering its finances, and the marketer is now a “growth hacker” running A/B tests. Cowan studied industrial engineering and economics at Stanford University. READ FULL BIO. Read More.

A/B Testing 111

A/B Testing Engineering Digital Transformation Manager 111

Andrew Chen

AUGUST 8, 2022

These larger headline numbers always tested much better on A/B tests, whether in email marketing or banner form, and while it might feel like the reward becomes unattainable, it’s possible to create a second or third or fourth tier to go along with the big headline number. The Payback.

A/B Testing 94

A/B Testing Marketing B2B ROI 94

Vantage Circle

MARCH 13, 2019

One way of achieving this is through A/B testing. A/B testing is basically a way of testing two variants of the same variable by testing the subject's response to both the variants and statistically determining the more effective of the two. Final Touches.

Advertising 40

Advertising A/B Testing Media Marketing 40

Andrew Chen

FEBRUARY 26, 2024

I had a superpower in my domain knowledge of CAC, A/B testing, funnel optimization, lead gen, etc, and began to merge all of this thinking with consumer products. Or if you’re an engineer, publishing your code on GitHub. Of course today you might be making videos or podcasts instead of writing.

A/B Testing 123

A/B Testing Metrics Retention Engineering 123

Get Lighthouse

DECEMBER 15, 2022

When engineers start to whine about a process.you want to really dig into what's bothering them, because they hate senseless bureaucracy.But they don't mind discipline at all.". So they let the data do the talking and ran an A/B test. Learn how managers can cause low morale and how to fix it. Want to be a better manager?

Manager 98

Manager A/B Testing Engineering Revenue 98

Andrew Chen

NOVEMBER 1, 2021

Or if you just put X engineers on Y product optimizations, then the growth rate increases by Z. There were projects to help with A/B testing (Morpheus!), If the founders hire some amazing growth folks but don’t give them the engineering and product support to get their loops to work, then it won’t work either.

Scaling 82

Scaling Marketing Recruitment B2B 82

Walk Me

AUGUST 24, 2022

Stakeholder value management employs the organizational development techniques of learning, creativity, structured idea management, and innovation while minimizing any weaknesses and threats to engineer value for stakeholders before, during, and after every step. Profit Management. Trans-organizational Change.

Organizational Development 52

Organizational Development Organizational Change Change Management Human Resources 52