A/B Testing, eCommerce and Sales

The red flags and magic numbers that investors look for in your startup’s metrics – 80 slide deck included!

Andrew Chen

NOVEMBER 1, 2018

Of course, as an investor you can’t run A/B tests or analyze results directly, but you can form hypotheses, ideate, and apply the same type of thinking. Ecommerce companies often use push to advertise sales- no wonder the CTRs are low. 3) And finally, to prioritize and make decisions that impact the future.

Metrics

Metrics Scaling Marketing Media

a16z Podcast: Why paid marketing sucks, Network effects, Viral Growth, and more

Andrew Chen

SEPTEMBER 4, 2018

You know, ecommerce, a lot of companies struggle with, “Okay, how do I get organic ecommerce traffic?” ” So most ecommerce companies rely heavily on paid user acquisition, you know, typically one of the interesting things is they degrade over time and they’re all competing for the same user.

Marketing

Marketing Metrics Retention eCommerce

OrgDev Digest

The red flags and magic numbers that investors look for in your startup’s metrics – 80 slide deck included!

a16z Podcast: Why paid marketing sucks, Network effects, Viral Growth, and more

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