A/B Testing, eCommerce and Onboarding

a16z Podcast: Why paid marketing sucks, Network effects, Viral Growth, and more

Andrew Chen

SEPTEMBER 4, 2018

Why onboarding is so important for retention/churn. You know, ecommerce, a lot of companies struggle with, “Okay, how do I get organic ecommerce traffic?” It’s hard for ecommerce companies in most segments to be profitable and you’d look at the same kinds of dynamic and restaurants delivery.

Marketing

Marketing Metrics Retention eCommerce

The red flags and magic numbers that investors look for in your startup’s metrics – 80 slide deck included!

Andrew Chen

NOVEMBER 1, 2018

Of course, as an investor you can’t run A/B tests or analyze results directly, but you can form hypotheses, ideate, and apply the same type of thinking. Education during onboarding helps too. Ecommerce companies often use push to advertise sales- no wonder the CTRs are low. Some are higher CTR than others.

Metrics

Metrics Scaling Marketing Media

OrgDev Digest

a16z Podcast: Why paid marketing sucks, Network effects, Viral Growth, and more

The red flags and magic numbers that investors look for in your startup’s metrics – 80 slide deck included!

Webinars

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