Andrew Chen

JULY 2, 2018

This is why you can’t add up your A/B test results. If you’re at a company that A/B tests everything and then announces the great results – that’s wonderful, of course, but just run the thought experiment of summing together all of those A/B tests. Rarely does it match.

A/B Testing 100

A/B Testing Revenue eCommerce SaaS 100

Andrew Chen

AUGUST 23, 2021

NFTs, subscription, ecommerce, and other biz models now exist for creators. People solve this with ideas like wait list hacks, A/B tested invite flows, contact importers, “people you may know” algos. And brands sponsorships who inevitably nudge creators into compromising their integrity.

A/B Testing 96

A/B Testing eCommerce Media Small Business 96

Andrew Chen

SEPTEMBER 4, 2018

You know, ecommerce, a lot of companies struggle with, “Okay, how do I get organic ecommerce traffic?” ” So most ecommerce companies rely heavily on paid user acquisition, you know, typically one of the interesting things is they degrade over time and they’re all competing for the same user.

Marketing 75

Marketing Metrics Retention eCommerce 75

Andrew Chen

NOVEMBER 1, 2018

Of course, as an investor you can’t run A/B tests or analyze results directly, but you can form hypotheses, ideate, and apply the same type of thinking. Ecommerce companies often use push to advertise sales- no wonder the CTRs are low. 3) And finally, to prioritize and make decisions that impact the future.

Metrics 111

Metrics Scaling Marketing Media 111