Andrew Chen

AUGUST 8, 2022

It’s said that the first documented referral program was created by Julius Caesar, who in 55 BC would paid his soldiers 300 sestertii (something like a third of their annual pay) to refer a friend to join the army. Why focus on new users? In the end, probably just worth A/B testing to see what works best.

A/B Testing 94

A/B Testing B2B Onboarding ROI 94

Harvard Business Review

FEBRUARY 19, 2016

These include everything from analytics tools like Adobe Analytics and Google Analytics, to A/B testing tools like Oracle’s Maxymiser and Optimizely. If the test is to be conducted within the product, the Growth Manager leads a product development process to implement the change.

Manager 15

Manager A/B Testing Engineering SaaS 15

Harvard Business Review

NOVEMBER 6, 2018

These data scientists design, define, and implement metrics, run and interpret experiments, create dashboards, draw causal inferences, and generate recommendations from modeling and measurement. Data quality and data governance: tools, processes, guidelines to ensure data is correct, gated and monitored, documented, standardized.

Engineering 15

Engineering Workflows User Experience Software 15