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Digitaltransformation is essential if you hope to compete for the best candidates. A/Btesting everything will be incredibly valuable. This way, IBM can attract top talent after graduation and boost their retention rates. Technology is advancing rapidly.
For instance, in Marketing, data is being used to calculate ROI on marketing campaigns, or come up with new pricing strategies based on A/Btesting of campaigns which helps marketing and managers bring in more revenue, and stay ahead of the competition. For example, let's say your organization's goal is to increase revenue.
Why Are Change Management Resources Vital For DigitalTransformation? Digitaltransformation strategies are a massive upheaval for staff. The change process involves systems, processes, and daily routines transforming dramatically during a call for transformational change. Kotter’s 8 Step Change Model.
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