Remove A/B Testing Remove Digital Transformation Remove Performance Management
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The 3 Pillars of an Effective Data Management Strategy: Monitoring, Tracking, and Reporting

SME Strategy

For instance, in Marketing, data is being used to calculate ROI on marketing campaigns, or come up with new pricing strategies based on A/B testing of campaigns which helps marketing and managers bring in more revenue, and stay ahead of the competition.

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How Spotify Balances Employee Autonomy and Accountability

Harvard Business Review

Think of new product development, or the parts of the company’s value chain and business model that are undergoing significant reinvention because of digital transformations. Spotify has an experiment-friendly culture with an emphasis on test-and-learn approaches and contained experiments.