Andrew Chen

JULY 2, 2018

Then your revenue/installs/whatever goes up by +10% right? This is why you can’t add up your A/B test results. Similarly, this is a reason to be skeptical of vendors and 3rd parties who have case studies that’ll increase your revenue by X just because they increase their ad conversion rate (or whatever) by X.

A/B Testing 100

A/B Testing Revenue eCommerce SaaS 100

Andrew Chen

OCTOBER 17, 2017

Since the 2014 article, Uber has blown past his estimate by 10X, with top line revenues to support it. If you tend to get homesick after a few days or don’t sleep well unless you’re in your own bed, this is definitely not the position for you. Then people asked if I could pass on a post about a job or something for sale.

Marketing 0

Marketing Revenue A/B Testing Workflows 0

Walk Me

AUGUST 24, 2022

The definition of organizational development comes in three sections : Uses a critical/ science-based process – Scientific and intensive market research is the basis for organizational development processes. Profit management impacts organizational development, operations, and stakeholder value management. Profit Management.

Organizational Development 52

Organizational Development Organizational Change Change Management Human Resources 52

Andrew Chen

NOVEMBER 1, 2021

Growing your startup’s users and revenue is so critical that it makes sense to hire someone to run it, and to potentially add a team underneath them to support this goal. This is where the classical definition of a “network effect” is wrong. There were projects to help with A/B testing (Morpheus!),

Scaling 82

Scaling Marketing Recruitment B2B 82

Andrew Chen

JUNE 25, 2019

Converting travelers to hosts definitely moved the needle when we launched a new market. The biggest gains in optimization don’t come from brute-force A/B tests, but from trying to understand the real barriers to people using your product. Increase benefits: Guaranteed revenue, online payments. Airbnb Germany.

User Experience 111

User Experience Retention Marketing Travel 111

Andrew Chen

JUNE 25, 2019

Converting travelers to hosts definitely moved the needle when we launched a new market. The biggest gains in optimization don’t come from brute-force A/B tests, but from trying to understand the real barriers to people using your product. Increase benefits: Guaranteed revenue, online payments. Airbnb Germany.

User Experience 48

User Experience Retention Marketing Travel 48

Andrew Chen

SEPTEMBER 4, 2018

Can we break down some of the key metrics that are often used in these discussions including just what the definitions are and maybe just talk through how to think about them? . So not revenue per CAC is that you know typically there’s cost associated to user. Andrew: Right. Jeff: Well, let’s break them down.

Marketing 75

Marketing Metrics Retention eCommerce 75