UVA Darden

JANUARY 12, 2023

The star analyst is now a data scientist, a private equity associate is tasked with reinventing a company’s IT instead of engineering its finances, and the marketer is now a “growth hacker” running A/B tests. Learn More in the Book. In the tech world, we sometimes call these “traction roles.” Alex Cowan.

A/B Testing 111

A/B Testing Engineering Digital Transformation Manager 111

Vantage Circle

MARCH 13, 2019

Here’s the golden quote by digital marketing guru Neil Patel, “Don’t optimize for conversations, optimize for revenue.”. Whether its click here, buy now, book this table, it can be anything. One way of achieving this is through A/B testing. Also, A/B testing completely data-driven and leaves no room for guesswork.

Advertising 40

Advertising A/B Testing Media Marketing 40

Andrew Chen

OCTOBER 17, 2017

Comic books? Since the 2014 article, Uber has blown past his estimate by 10X, with top line revenues to support it. If a customer is trying to book a restaurant in the Hayes Valley neighborhood of San Francisco, you don’t care much how many restaurants are also on the platform in Manhattan. “No-brainer pass.”

Marketing 0

Marketing Revenue A/B Testing Workflows 0

Get Lighthouse

DECEMBER 15, 2022

Whether it's leaning to much towards a bottom line revenue number despite the person being a tyrant people flee, or outsourcing recruiting and retention to HR, many leaders aren't focusing on what really matters most. Is it publishing your revenue metrics so the whole world can see it? There are no ivory towers there. And the payoff?

Manager 98

Manager A/B Testing Engineering Revenue 98

Andrew Chen

NOVEMBER 1, 2021

Growing your startup’s users and revenue is so critical that it makes sense to hire someone to run it, and to potentially add a team underneath them to support this goal. At this point, I’ll take a few sentences to describe “The Cold Start Problem” — one of the central ideas in the book. Tipping Point.

Scaling 82

Scaling Marketing Recruitment B2B 82

Vantage Circle

JANUARY 31, 2023

According to Tony Hsieh, the CEO of Zappos , their philosophy is that “We’re willing to make short-term sacrifices (including lost revenue or profits) if we believe that the long-term benefits are worth it. billion in revenue in 2022, one thing about Apple has always been constant.

Diversity 82

Diversity Inclusion Accounts Operations 82

Andrew Chen

JUNE 25, 2019

As the number of homes on Airbnb scaled from around 100,000 in 2012 to over 6 million today, I led teams tackling everything from supply growth, to guest booking conversion, to marketplace quality. We then called these hosts to help them convert their requests into bookings. Georg Bauser, ex-International Expansion at Airbnb.

User Experience 111

User Experience Retention Marketing Travel 111