Andrew Chen

FEBRUARY 26, 2024

.” What I mean by that is that all of these conversations and networking are more useful when you are starting a company, creating a new podcast, are working on a new project or book, or something else. And that’s how I ended up being exposed first to concepts like retention curves, DAU/MAU, viral loops, and so on.

A/B Testing 123

A/B Testing Metrics Retention Engineering 123

Andrew Chen

JUNE 25, 2019

As the number of homes on Airbnb scaled from around 100,000 in 2012 to over 6 million today, I led teams tackling everything from supply growth, to guest booking conversion, to marketplace quality. We then called these hosts to help them convert their requests into bookings. Tactic #21: Optimize retention. Cost : Small.

User Experience 111

User Experience Retention Marketing Travel 111

Andrew Chen

OCTOBER 17, 2017

Comic books? If a customer is trying to book a restaurant in the Hayes Valley neighborhood of San Francisco, you don’t care much how many restaurants are also on the platform in Manhattan. In many ways, this is just a classic retention problem, except with multiple players within the ecosystem. “No-brainer pass.”

Marketing 0

Marketing Revenue A/B Testing Workflows 0

Andrew Chen

NOVEMBER 1, 2021

In this essay, I’ll aim to answer this critical question — how do you hire a Head of Growth — using parts of framework from my upcoming first book, The Cold Start Problem. At this point, I’ll take a few sentences to describe “The Cold Start Problem” — one of the central ideas in the book.

Scaling 82

Scaling Marketing Recruitment B2B 82

Get Lighthouse

DECEMBER 15, 2022

Whether it's leaning to much towards a bottom line revenue number despite the person being a tyrant people flee, or outsourcing recruiting and retention to HR, many leaders aren't focusing on what really matters most. So they let the data do the talking and ran an A/B test. And the payoff?

Manager 98

Manager A/B Testing Engineering Revenue 98

Andrew Chen

JUNE 25, 2019

As the number of homes on Airbnb scaled from around 100,000 in 2012 to over 6 million today, I led teams tackling everything from supply growth, to guest booking conversion, to marketplace quality. We then called these hosts to help them convert their requests into bookings. Tactic #21: Optimize retention. Cost : Small.

User Experience 48

User Experience Retention Marketing Travel 48

Andrew Chen

SEPTEMBER 4, 2018

Why onboarding is so important for retention/churn. Part one of this conversation focuses specifically on the aspect of user acquisition for growth, and then we cut off and go into the aspects of growth for user engagement and retention, in the next episode. Part 2: Engagement and Retention. Sonal: Like a flywheel effect, right.

Marketing 75

Marketing Metrics Retention eCommerce 75