Andrew Chen

NOVEMBER 1, 2018

Of course, as an investor you can’t run A/B tests or analyze results directly, but you can form hypotheses, ideate, and apply the same type of thinking. One evolution is the number of books and conferences now dedicated to growth. Thinking about new user experience, engagement metrics, and other important concepts.

Metrics 111

Metrics Scaling Marketing Media 111

Andrew Chen

FEBRUARY 26, 2024

.” What I mean by that is that all of these conversations and networking are more useful when you are starting a company, creating a new podcast, are working on a new project or book, or something else. In my case, I was very interested in the state of the art on growing users, metrics, network effects, and marketing.

A/B Testing 123

A/B Testing Metrics Retention Engineering 123

Vantage Circle

MARCH 13, 2019

Whether its click here, buy now, book this table, it can be anything. Analyze your campaign as to maximizing what works and chucking out what doesn’t and acting accordingly because these metrics have deep implication on the final conversion rate. One way of achieving this is through A/B testing. Calls to Action.

Advertising 40

Advertising A/B Testing Media Marketing 40

Andrew Chen

JUNE 25, 2019

As the number of homes on Airbnb scaled from around 100,000 in 2012 to over 6 million today, I led teams tackling everything from supply growth, to guest booking conversion, to marketplace quality. We then called these hosts to help them convert their requests into bookings. Georg Bauser, ex-International Expansion at Airbnb.

User Experience 111

User Experience Retention Marketing Travel 111

Andrew Chen

NOVEMBER 1, 2021

In this essay, I’ll aim to answer this critical question — how do you hire a Head of Growth — using parts of framework from my upcoming first book, The Cold Start Problem. At this point, I’ll take a few sentences to describe “The Cold Start Problem” — one of the central ideas in the book.

Scaling 82

Scaling Marketing Recruitment B2B 82

Get Lighthouse

DECEMBER 15, 2022

Is it publishing your revenue metrics so the whole world can see it? As McCord quotes in her book, companies that "fostered honest feedback and had more open communication" had a 270% better return on investment over a 10 year period than those that did not. So they let the data do the talking and ran an A/B test.

Manager 98

Manager A/B Testing Engineering Revenue 98

Andrew Chen

DECEMBER 10, 2018

Another note is that this is closely related to, and complimentary, to this deck: The red flags and magic numbers that investors look for in your startup’s metrics. If the below deck is the macro view of how I’m looking at markets, industries, and technologies, then the metrics deck gives my POV on how to diligence each company.

Media 100

Media Advertising Scaling Marketing 100