A/B Testing, Benchmarking and Travel

What to look for when you’re hiring a Head of Growth

Andrew Chen

NOVEMBER 1, 2021

I often use benchmarks like D30 >20% or projecting out M12 to be >30% to try to assess this. Similarly, product folks from highly quantitative categories like travel, games, and marketplaces tend to do well. There were projects to help with A/B testing (Morpheus!), But more importantly, it should be qualitative.

Scaling

Scaling Marketing Recruitment B2B

The red flags and magic numbers that investors look for in your startup’s metrics – 80 slide deck included!

Andrew Chen

NOVEMBER 1, 2018

2) Then, to identify potential upside based learnings from within the company as well as across benchmarks from across industry. Of course, as an investor you can’t run A/B tests or analyze results directly, but you can form hypotheses, ideate, and apply the same type of thinking.

Metrics

Metrics Scaling Marketing Media

OrgDev Digest

What to look for when you’re hiring a Head of Growth

The red flags and magic numbers that investors look for in your startup’s metrics – 80 slide deck included!

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