Andrew Chen

NOVEMBER 1, 2021

SaaS products often grow inside of companies — landing and expanding — which also jumping between companies as employees share products with partner firms and consultants. I often use benchmarks like D30 >20% or projecting out M12 to be >30% to try to assess this. There were projects to help with A/B testing (Morpheus!),

Scaling 82

Scaling Marketing Recruitment B2B 82

Andrew Chen

NOVEMBER 1, 2018

2) Then, to identify potential upside based learnings from within the company as well as across benchmarks from across industry. Of course, as an investor you can’t run A/B tests or analyze results directly, but you can form hypotheses, ideate, and apply the same type of thinking. 100+ hours of interviewing and prep.

Metrics 111

Metrics Scaling Marketing Media 111

Andrew Chen

AUGUST 10, 2023

There are many benchmarks out there for all the product categories, but as a very rough guideline, you need a D1/D7/D30 of 60/30/15% to be at respectable numbers for a social app. An enterprise SaaS product would have its own set of metrics. I use tons of A/B testing and experiments in messaging to make this happen.

Retention 80

Retention Metrics Marketing Scaling 80