A/B Testing, Benchmarking and Real Estate

What to look for when you’re hiring a Head of Growth

Andrew Chen

NOVEMBER 1, 2021

I often use benchmarks like D30 >20% or projecting out M12 to be >30% to try to assess this. If you are working on a product in real estate that competes with Redfin, the expert skill is probably figuring out how to capture high-intent traffic — like SEO/SEM. There were projects to help with A/B testing (Morpheus!),

Scaling

Scaling Marketing Recruitment B2B

The red flags and magic numbers that investors look for in your startup’s metrics – 80 slide deck included!

Andrew Chen

NOVEMBER 1, 2018

2) Then, to identify potential upside based learnings from within the company as well as across benchmarks from across industry. Of course, as an investor you can’t run A/B tests or analyze results directly, but you can form hypotheses, ideate, and apply the same type of thinking.

Metrics

Metrics Scaling Marketing Media

OrgDev Digest

What to look for when you’re hiring a Head of Growth

The red flags and magic numbers that investors look for in your startup’s metrics – 80 slide deck included!

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